Forty years ago we had businesses where you could give blood and get paid for it. These places became hangouts for down and out people who desperately needed cash. Needy folks would sell their blood as often as they could to generate spending money. These businesses no longer exist; in place, we have the Red Cross who miraculously manages to convince Americans to give their blood for free.
Or do they? In order to incent (No, I don’t use the word “incentivize”) us to “give” blood, the Red Cross over the years has instituted the practice of giving “donors” gifts and often adding a gift card of some sort. Last time I “donated” they gave me a tee shirt and a gift card. The tee shirt says I “gave” blood. I can’t get myself to wear the tee shirt ‘cause I didn’t give blood. No. I sold it.
The solution here is this: the Red Cross needs to design tee shirts that say “I sold blood”. This addresses the truthfulness issue of “selling” versus “giving” blood, while also advertising that they do indeed pay for blood. Spreading the word that the Red Cross pays for blood will lead to increased donations. Bingo!
Did I mention that I took a marketing class in college?