I’m not a big ketchup guy. I, like former President Obama, prefer
mustard. And I like that you can get a million varieties of mustard. Ketchup is
the opposite. It’s like goat cheese. There’s only one type. Apparently it
wasn’t always that way. Heinz advertises that they used to have 57 varieties. They
advertise that right there on their ketchup bottle. That must’ve been nice to
have all those choices. I would have spent a lot of time in the condiment aisle
deciding what flavor of ketchup I’d buy. But yeah. To promote what you used to have when you don’t have it
anymore is strange. Heinz needs to stop reminding us of what they used to be.
To put this rather odd marketing technique into perspective,
let’s do an ice cream comparison. What if Baskin-Robbins cut back to one flavor,
but they advertised themselves as “Baskin-Robbins' 31 flavors“? You’d be
pretty disappointed wouldn’t you? And no, that flavor could not be Neapolitan. And no sugar cone option neither.
Would they still give samples?
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