Oops, Tropicana did it again. They shrank their juice container from 52 oz to 46 oz. People are upset. Sales are down. I guess the price dropped a bit, but yeah, people are upset. This downsizing has happened before of course, particularly with OJ and ice cream. And chips. OJ used to be sold in 64 oz containers.
Arnold Palmer downsized to 11 and 23 oz cans a while back. Thank goodness that did not catch on with other brands. Arnold did not live long enough to bring this trend to the golf course. Would he have shortened the golf course to 17 holes, I wonder? And then bragged about how low his score was? Conversations would have gone something like this: “Hey Lee, I had a really good score Saturday.” “Oh yeah, Arnold? But I bet you got it on that 17 hole course didn’t you? Cheater!”
So yeah. People feel cheated. Maybe Tropicana needs to “concentrate” more on what buyers want. This would cut down on this “pulp friction”.
No comments:
Post a Comment