Wednesday, October 16, 2024

Yellow Press

Remember the Yellow Pages? I guess they’re still around somewhere on the internet. But back in the day the Yellow Pages was this huge yellow book of business phone numbers and ads that got dropped off on your porch once a year. You never saw the delivery guy. It just showed up. Their advertising theme was, “Let your fingers do the walking in the Yellow Pages”. That was one catchy jingle. It insinuated that you would use the yellow pages instead of walking around town looking for stuff. This got me to thinking: Did people really walk around looking for places before there were the Yellow Pages? I suppose it’s possible, especially if you were on vacation in a new place.  “I’m hungry for Chinese food.” “OK, let’s start walking. Maybe we’ll find a place.”

At least you’d be hungry when you finally found the place.

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