I don’t think those bumper stickers which say “My Child is
on the Honor Roll” of such and such school have contributed to any vast
improvements in the quality of education systems in our country. Frankly, it
puts a lot of pressure on the young student. ‘Cause if their grades drop in the
next quarter, they’re off the honor roll and that sticker’s gotta come off the
car. (Yes, the parent associations monitor this stuff.) Rather than go through
the arduous task of removing the sticker, parents will often use this as an
excuse to “trade up” and get a new car at this point. In effect, their message
is “Yeah, my kid’s off the honor roll, but I’ve got a new Lexus.“ And then,
the kid makes the honor roll the following quarter, so a sticker has to go on
the new car. It’s a crazy cycle. (Actually, that would make a nice Lexus commercial,
wouldn’t it?)
But with so many high school kids having their own cars,
aren’t we missing a huge opportunity? Think about it. What kid would not be
proud to put bumper stickers on their cars trumpeting their parents’ accomplishments? Sales awards, credit scores, a hole in one
maybe? The opportunities are endless.
Developing…
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