Remember when you were in college (you older readers) and you would buy used textbooks at the book stores that sometimes contained highlighted passages? A lazy student could focus mainly on the highlighted passages and avoid the non-highlighted parts. But there was huge risk to that practice. You didn’t know how good of a student the prior owner was; you did not know if they passed or even finished the course. The prior owner may have highlighted the wrong passages.
In hindsight, the book stores could have helped us out, and helped themselves out. They could have required the person trading in a textbook to show what grade they got in the course. And the better your grade, the more $$ they’d get for their textbook. Then the book store could sell that copy at a premium. Students would be incentivized to get better grades, knowing they would eventually get more money for their textbooks. Everybody wins here: the former student gets more for their book, the book store gets a cut on the higher sale price of the book, and the buyer gets the benefits of the highlighting having been done by a top student.
I know at least one of you readers is going to ask if my college Marketing textbook is for sale. Sorry. Sold it.
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