Wednesday, January 21, 2026

Hallmark Moment

Today we’re going to cover greeting cards signings and in particular the cards that get circulated around your office or your church or wherever where everybody writes a short message and signs their name. These are typically get well, birthday or sympathy cards. Rule number one is make sure you know what kind of card it is. I’ve actually seen people write “many happy returns” on a sympathy card. You don’t want to be that guy…

The challenge on these cards is coming up with an original message to write in the card. If you’re the 17th person to sign, and it’s a sympathy card, all the good phrases are already used. I agonized through that process on a card last week. Then, it occurred to me: I can use the same expression somebody else used because the recipient won’t know who wrote it first! Yeah. This eliminates the agony of trying to craft an original phrase.

One last piece of advice: I’d avoid the rhyming sympathy cards. That’s no time for a rhyme.

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