Wednesday, August 24, 2022

The Rite Stuff

The Rite Aid Pharmacies near us double as liquor stores. You walk in the store, and on the left are the overpriced grocery items. And then there's row after row of liquor. Hard liquor. It makes me wonder what the management meetings are like. There’s gotta be somebody up top telling the pharmacists to “cross-sell”,

  •          “When a customer’s not that sick, would it kill you to recommend they pick up a fifth of Jim Beam on their way out?”
  •          “Make sure the customers know which scripts can be taken with alcohol.”  
  •          “Encourage the customers to browse the liquor aisles while they wait for their scripts”
  •         “Create delays so the customer browses the liquor aisles while they wait.”
  •          “Remind the customers of the taste test in aisle five.”

You know management is pushing this “cross-selling”. It doesn’t take a genius to figure this stuff out.

 

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