On Brand

 

The ultimate success in marketing is when your brand name becomes the product name. For instance:

•                       Kleenex – “Use a Kleenex for that.” If people say this to you, well…
•            Frigidaire – My friend’s mom called refrigerators that. “You forgot to put the oleo back in the Frigidaire Lloyd.” Nobody said that at our house ‘cause we had a Hotpoint. That’s a crazy name for a refrigerator, now that I think of it
•            Jell-O – I for one would love to hear Bill Cosby do a bit on prison Jell-O. “You can only get orange in there! It’s always orange! And they never put fruit in it!” I bet he ate Jell-O in there...
  
•            Bubble Wrap – If only Michael Buble did a rap album. That would be a tremendous title.
•            White Out – Not needed so much today but it’s still out there. They should do a commercial and put words to the tune Wipe Out by The Surfaris.

Wouldn’t it be cool for White Out to be a sponsor for those Penn State home “White Out” football games where everybody wears white? Why has that not happened? Earth to Penn State...