Wednesday, September 23, 2015

Marijuana Groupon



Marijuana is in the news every day it seems.  Legalizing it, growing it, storing it, selling it, it’s everywhere.  It is projected to be a $1.5 billion industry. My question is: how will it be marketed here?

  • Will you order it through Amazon?
  • Will it be available at produce markets along the road, listed on their signs between "melons" and "cukes"?
  • Will there be infomercials late at night hosted by Cher? (“Just $9.99 per month for 4 months. Plus shipping and handling. Money back guarantee.”)
  • Will there be “pick your own” marijuana?
  • Will I be able to buy it in bulk at places like Costco or Sam’s? (“Take the van when you go to Costco honey. We’re out of marijuana again.”)
  • Will there be a marijuana man who comes to your door? (“You want the usual this week, Mrs. Winters?”)
  • Will children sell it door to door for band fundraisers? (Man: We really don’t need any more, honey. Woman: C’mon Walt, they seem like nice kids.)
  • Will women have marijuana parties at their homes similar to the Tupperware parties of the not too distant past? (“I wish I had kept some of that old Tupperware to store this marijuana.”)
  • And of course, will there be marijuana Groupons? Check your inbox!

All this talk of marijuana reminds me of the new marketing slogan of Colorado: “Come visit Colorado. You won’t remember to leave.”

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