We just passed post number 800 here at Uncle Tommy (can you believe it’s number 800 already? It seems like only the day before yesterday that we started this). So I tried to find a subject with an 800 theme. I thought this might be a good time to take a look at 1-800 phone numbers. So like, why do we even have 1-800 phone numbers? They used to be of some value when you had to pay for long distance phone calls. But nobody’s paying for long distance calls anymore, right? So why do we still have them? Here’s why.
One 1-800 number that comes to mind for me is 1-800 Flowers. After a couple completes a purchase from 1-800 Flowers their typical conversation might sound something like this: “Wow, Phyllis, you spent $87 on those flowers for Helen?” “But Stan, the phone call was free.” This is how they get ya.
I took a Marketing course in college.
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